Privacy Policy

Saphira PTY LTD (hereinafter referred to as “we”, “us”, “our” and “SAPHIRA”) is committed to providing quality services to you and this policy outlines our ongoing obligations to you in respect of how we manage your Personal Information online and offline.

We have adopted the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth) (the Privacy Act). The NPPs govern the way in which we collect, use, disclose, store, secure and dispose of your Personal Information. Where relevant, your personal information is also confirmed with the rules established by the European Union General Data Protection Regulation (EU) 2016/679 (GDPR) and California Consumer Privacy Act (CCPA) California Civil Code § 1798.83.

A copy of the Australian Privacy Principles may be obtained from the website of The Office of the Australian Information Commissioner at www.aoic.gov.au

What is Personal Information and why do we collect it?

Personal Information is information or an opinion that identifies an individual. This Personal Information is obtained in many ways including:

your transactions and interactions with SAPHIRA, whether Online or Offline;
through your use of SAPHIRA website, mobile applications, social media pages and third party platforms;
your visits to our showroom, including when you complete our Customer Information Collection forms;
the information you provide in our Consultations;
when you connect with us via telephone, Zoom and/or FaceTime;
at our events and through surveys;
through our third-party sources, including advertising and social media networks.

Examples of Personal Information we collect include:

contact information (such as name, postal address, email address, and mobile or other telephone number);
birthdate, should you choose to provide it;
username and password, if you choose to sign up to access our services;
purchase and transaction information, as well as your credit card details (through our payment processor);
customer service information (such as customer service inquiries, comments, and servicing and repair history);
photographs, comments and other content you provide;
your interests, preferences and opinions you opt to share with us;
contact information you provide about friends, partners or other people you would like us to contact;
your geolocation data and data derived from your IP address, country and/or postcode;
information related to your online activity, such as your browsing actions and usage behaviour throughout our website and associated applications, social media platforms and/or accounts from which you permit us to collect information;
other personal information we obtain through SAPHIRA.

We collect your Personal Information for the primary purpose of providing our services to you, providing information to our clientele and marketing. We may also use your Personal Information for secondary purposes closely related to the primary purpose, in circumstances where you would reasonably expect such use or disclosure. You may unsubscribe from our mailing/marketing lists at any time by contacting us in writing.

When we collect Personal Information we will, where appropriate and where possible, explain to you why we are collecting the information and how we plan to use it.

Disclosure or Use of Personal Information

We may collect, hold and use the personal information we obtain as described in this Policy and rely on a number of legal bases, inclusive of the General Data Protection Regulation (GDPR) valid for the European Economic Area (EEA) and UK residents, to do so as described further below, including:

the performance of a contract with you;
for our legitimate business interests;
the compliance with the law;
If you consent to the processing, which you can withdraw at any time.

Within the lawful reasons above, your personal information can be used:

to verify your identity;
to protect you and SAPHIRA against, identify and prevent fraud and other unlawful activity, claims and other liabilities;
to provide customer service assistance;
to grant you full access of our website and associated platforms;
to qualify you to utilise our services;
to perform a service for you;
to execute a contract with you;
to process and fulfil orders;
to communicate and contact you;
for internal and administrative purposes;
to conduct your participation in special events, contests, programs, offers, surveys and market research;
for promotional materials and other marketing communications, including Thank You notes, reminders of special occasions and release of new products;
with your consent, or where we are required to comply with the law or we are authorised by law

Your Personal Information may be disclosed in a number of circumstances including the following:

third parties where you consent to the use or disclosure;
where required or authorised by law;
when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity, such as intellectual theft or breach of our Terms & Conditions.

We also reserve the right to transfer personal information we have about you in the event SAPHIRA is acquired or merged with another company, so that we may continue to sell products to you.

Third Parties

Where reasonable and practicable to do so, we will collect your Personal Information only from you. However, in some circumstances we may be provided with information by third parties. In such a case we will take reasonable steps to ensure that you are made aware of the information provided to us by the third party. We don’t guarantee website links or policy of authorised third parties.

Importantly, please remember that certain providers may be located in or have facilities that are located in a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

Once you leave the SAPHIRA website or are redirected to a third-party website or application, you are no longer regulated by this Privacy Policy or our Terms & Conditions, so we strongly suggest you review their privacy statements. We are not responsible for the privacy notices of any non-SAPHIRA sites, apps or services.

Please note that we use the following third parties to process your personal information:

WordPress, SalesForce, Hostinger, Google Analytics, Facebook, Pardot, WooCommerce, Instagram, Typeform.

By providing us with personal information, you consent to the disclosure of your personal information to third parties who reside outside Australia and, if you are an individual located in the EEA, to third parties that reside outside the EEA.

Cookies Policy

We may use cookies on our website from time to time. Cookies are text files placed in your computer’s browser to store your preferences. Cookies, by themselves, do not tell us your email address or other personally identifiable information. However, they do allow third parties, such as Google and Facebook, to cause our advertisements to appear on your social media and online media feeds as part of our retargeting campaigns. If and when you choose to provide our website with personal information, this information may be linked to the data stored in the cookie.

We use the following specific types of cookies on our websites:

“Strictly necessary cookies”: These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
“Analytical/performance cookies”: These types of cookies allow us to recognize and count the number of visitors and to see how visitors move around our website when using it. This assists us in improving the way our website works, for example, by ensuring that you find what you are looking for easily.
“Functionality cookies”: These are used to recognize you when you return to our website. They enable us to personalise the website’s content and remember your preferences (for example, your choice of language or region).
“Targeting cookies”: These cookies record your visits to our website, the individual pages visited and the links followed. If the cookie is set by a third party (for example, an advertising network) which also monitors traffic on our website, this type of cookies may also be used to track your movements across different websites and to create profiles of your general online behaviour. Information collected by tracking cookies is commonly used to serve users with targeted online advertising.

We may use web beacons on our website from time to time. Web beacons (also known as Clear GIFs) are small pieces of code placed on a web page to monitor the visitor’s behaviour and collect data about the visitor’s viewing of a web page. For example, web beacons can be used to count the users who visit a web page or to deliver a cookie to the browser of a visitor viewing that page.

We use non-essential cookies on the basis of your consent. You have the right to withdraw that consent and refuse the use of cookies at any time and we have explained how you can exercise this right below. However, please note that if you choose to refuse cookies you may not be able to use the full functionality of our website.

You can set your cookie preferences by changing your browser settings so that cookies from this Platform cannot be placed on your computer or mobile device. In order to do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” facility).

If you would like to learn more, please visit http://www.aboutads.info/choices . More detail on how businesses use cookies is available at http://www.allaboutcookies.org. We are not responsible for effectiveness of or compliance with any third parties’ opt-out options.

Direct Marketing

We may use your personal information for the purposes of marketing our services or to inform you of new services, promotions or events that we believe you may be interested in. If you would like to stop receiving any of these marketing communications, you can opt out by writing to us at the contact details listed below (“Contact Details”) and informing us that you no longer wish to receive these materials. If at any time you would like to stop receiving future electronic marketing messages (such as emails or SMS), you can click the “unsubscribe” link in the electronic marketing messages we send.

“Do not track” Disclosure

Please be advised we do not support Do Not Track. Do Not Track (DNT) is a browser feature which allows you to opt out of being tracked while browsing the Internet. These features are not yet uniform across browsers. Our site is not currently set up to respond to those signals.

Security of Personal Information

Your Personal Information is stored in a manner that reasonably protects it from misuse and loss and from unauthorised access, modification or disclosure.

Most of the Personal Information is or will be stored in the clientele files which will be kept by us for as long as it is needed to fulfil business purposes while fulfilling our obligations pursuant to a contract, as permitted by law, and/or in satisfying any legal, accounting, or other regulatory reporting requirements.

When your Personal Information is no longer needed for the purpose for which it was obtained, we will take reasonable steps to destroy or permanently de-identify your Personal Information.

International Transfer Of Data

The data we collect from you may be transferred to, stored and processed by SAPHIRA at one or more destinations both inside and outside Australia, including New Zealand, Europe, UK, Russia, the United States and Canada for any purposes set out in this Privacy Policy.

Our contractors, consultants and suppliers may also be located outside Australia. However, we only transfer your personal data to countries outside Australia if such transfer is permitted under the applicable privacy legislation. The transfer is also based on Standard Contractual Clauses adopted by the European Commission, in case you are a EEA or UK resident.

Access to your Personal Information

You may access the Personal Information we hold about you and to update and/or correct it, subject to certain exceptions. If you wish to access your Personal Information, please contact us in writing.

SAPHIRA will not charge any fee for your access request, but may charge an administrative fee for providing a copy of your Personal Information.

In order to protect your Personal Information we may require identification from you before releasing the requested information.

Your Rights

Please follow the specific instructions listed below for residents of certain jurisdictions (or contact us as indicated at the end of this privacy policy), regarding your rights in respect of your personal information that we hold:

Australian Privacy Principles (APPs)

If you are a resident Australia, you may exercise the rights described below:

right to choose and consent your personal data;
right to to restrict the collection or use of your personal information
right to request access to your personal data;
right to request correction or deletion of your personal data;
right to opt-out of communications (including marketing communications).

European General Data Protection Regulation (GDPR)

If you are resident in the European Union and United Kingdom, in accordance with European Union privacy law, you have the following rights in respect of your personal information that we hold:

right to request access to your personal data;
right to request correction or deletion of your personal data;
right to object to our use and processing of your personal data;
right to request that we limit our use and processing of your personal data;
right to request portability of your personal data.

You also have the right to make a complaint to a government supervisory authority.

California Consumer Privacy Act (CCPA)

If you are a resident of the State of California, you may exercise the rights described below. By choosing to exercise your rights as described below, you are declaring that you are a California resident as defined in the California Consumer Privacy Act of 2018, Civil Code Section 1798.100 (“CCPA”):

right to request to know the categories of personal information we collect, the categories of business or commercial purpose for collecting and using it, the categories of sources from which the information came, the categories of third parties we share it with, and the specific pieces of information we collect about you;
right to request deletion of personal information we collect or maintain;
right to opt out of any sale of personal information;
right to not receive discriminatory treatment for exercising your rights under the CCPA.

Maintaining the Quality of your Personal Information

It is important to us that your Personal Information is up to date. We will take reasonable steps to make sure that your Personal Information is accurate, complete and up-to-date. If you find that the information we have is not up to date or is inaccurate, please advise us as soon as practicable so we can update our records and ensure we can continue to provide quality services to you.

Links To Other Websites

The SAPHIRA website may contain links to and from third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.

Policy Updates

This Policy may change from time to time to reflect changes in our Privacy practises. An updated version is always available on our website.

Privacy Policy Complaints and Enquiries

If you have any queries or complaints about our Privacy Policy please set out your request in writing, and forward this to our Privacy Compliance Officer at:

SAPHIRA DIAMONDS PTY LTD
ABN 62 648 840 420
Privacy Compliance Officer
Postal Address: PO BOX, Melbourne VIC 3000, Australia
Email: info@saphiradiamonds.com

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